Marketing Mix of BonBon Lingerie
Product
BonBon is a lingerie trademark for women who is free-spirited and young at the heart. They think of comfort, beauty and trends. BonBon lingerie can be pop as well as glamorous and sometimes just extremely soft and comfy.
Place
The main head office is located in Tallinn. However, BonBon opened boutiques in Tartu(Estonia), St.Petersburg and Berlin. Furthermore, BonBon has a cooperation with other lingerie stores all over the world, where a customer can find gorgeous set of lingerie.
Promotion
BonBon has lots of re-sellers all over the world. In addition, the launch and marketing of the BonBon lingerie is co-financed be the European Regional Development Fund. The project is supported by Enterprise Estonia.
Price
The average price for one product is 40-50 euro. The brand often offers special prices for their clothes and 4times sales per year.
www.bon.ee
Product
BonBon is a lingerie trademark for women who is free-spirited and young at the heart. They think of comfort, beauty and trends. BonBon lingerie can be pop as well as glamorous and sometimes just extremely soft and comfy.
The main head office is located in Tallinn. However, BonBon opened boutiques in Tartu(Estonia), St.Petersburg and Berlin. Furthermore, BonBon has a cooperation with other lingerie stores all over the world, where a customer can find gorgeous set of lingerie.
Promotion
BonBon has lots of re-sellers all over the world. In addition, the launch and marketing of the BonBon lingerie is co-financed be the European Regional Development Fund. The project is supported by Enterprise Estonia.
The average price for one product is 40-50 euro. The brand often offers special prices for their clothes and 4times sales per year.
www.bon.ee
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