LadyLine review and Preference of brands

This week we had a presentation about one Finnish chain of gyms - LadyLine. If i considered this "product" as a consumer, I wouldn't use their suggestion because of several reason.

First of all, I didn't like their web site. I believe that the style of site plays the important role in advertisment of company. A strange light blue color on the background in combination with pink isn't the best desicion in site's organization. Moreover, one of the weak points is shortage of languages, i mean that the main language is Finnish, and I'm as non-speaking in Finnish customer can't find any information about this. The upshot is I will choose another gym.
Second of all, the target group. As I understood, LadyLine is focused on women,who are older than 45 years old. This type of gyms is can exist,however, I suppose they need to expand audience and create sport halls for young ladies. In addition, I don't like the idea of making "a planet of women",keeping in mind that I would feel uncomfortable in the place, surrounding by only women.
Third of all, the presentation was uninteresting, the narrator answered on questions timidly and we felt that she isn't sure about what she is telling.


Talking about my favorite brands, my taste varies and I change brands every 2 years.
Nowadays, I give my preference to these:
1) Tommy Hilfiger.

- I really like this brand of clothes and shoes. The quaity of all products on the high level, the price in many case satisfies my financial ability and large selection of goods always makes me happy.

2) Apple.

- I started using apple products two years ago and I can say that I'm absolutely pleased with their products. They are modern, stylish, very smart and can work in cooperation with each other and this is very comfortable for me.

 





Marketing Ethics

For this blog I considered companies, which sharing their profit with charitable foundation.
In Russia, several month ago, was a promotion: if you buy a diapers "Pampers",15% of your purchase will go to UNICEF organization. Interestingly, the demand for this product increased for 30% - the company gets a good income and at the same time helps children.


Another good example of social marketing is cooperation of FC Barcelona and UNICEF.
One of the richest football clubs, which essentially do not sell advertising space on the shirts are no commercial sponsors, makes an exception for charitable organizations, and annually allocates € 1.5 million for UNICEF programs.
This collaboratin is mutually beneficial:Barcelona and its charitable foundation have become even more attractive in the eyes of the fans. And UNICEF got a strong support from one of the most famous football club.

Blog№2

Today I'd like to start my blog from quote which can make a withdrawal of previous week of study:

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Peter Drucker

Returning to our main topic, I'm as a customer often choose a product, relying on several features.
What affects on my decision?
First of all, it is highly important to know about a brand of the product: read recommendations, learn friends' opinion.

An important thing in the selection of goods is advertising: analyze the last campaign, places of advertisement distribution.
One of the main attributes is, of course, a quality. Nobody wants to waste money on the product, which doesn't correspond to our wishes and expectations.
To sum up, the main orientation of my choice is an experience. I will save preference to proven brands.
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Last week we had a lecture with a guest,who told us about how to set up and develop your own business. Thus, I can draw a conclusion:
- good advertisement will bring new customers
- new cooperation offers more benefits
- creativity and innovations
- control your competitors in order to stay afloat
- follow the latest news in the world: every sphere of life might affect your business

Market and product orientation

A market oriented company is one that offer/supply products to customers,oriented on their needs and wants.

While a product oriented company focuses on its product and on the skills, knowledge and systems that support that product.

Nowadays successful companies realize the importance of both approaches. Product must be needful for customers,however,at the same time shouldn't be forgotten efficiency and quality of the product.

'Market orientation gets the right product - product orientation gets the product right'. 

Resources: http://businesscasestudies.co.uk/business-theory/operations/market-and-product-orientation.html#ixzz2BFL4X2VU

A good example of market oriented company is H&M.

H&M exists in 43 countries and employed around 94.000 people. It has 2629 stores all over the world.

A product is oriented on young and self-confident people, who wants look fashionable and stylish and at the same time pay less.

It always offers latest trends and renew their stores every month. 

H&M has a very strong advertising system: guest-designer collaboration. For example, last month a famous editor of Japanese Vogue created her own collection of accessorize for it, or a famous and talented singer Lana Del Rey is the first face of current collection now.

Resources: http://about.hm.com/content/hm/AboutSection/en/About.html