Marketing Ethics

For this blog I considered companies, which sharing their profit with charitable foundation.
In Russia, several month ago, was a promotion: if you buy a diapers "Pampers",15% of your purchase will go to UNICEF organization. Interestingly, the demand for this product increased for 30% - the company gets a good income and at the same time helps children.


Another good example of social marketing is cooperation of FC Barcelona and UNICEF.
One of the richest football clubs, which essentially do not sell advertising space on the shirts are no commercial sponsors, makes an exception for charitable organizations, and annually allocates € 1.5 million for UNICEF programs.
This collaboratin is mutually beneficial:Barcelona and its charitable foundation have become even more attractive in the eyes of the fans. And UNICEF got a strong support from one of the most famous football club.