Today I'd like to start my blog from quote which can make a withdrawal of previous week of study:
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Peter Drucker
Returning to our main topic, I'm as a customer often choose a product, relying on several features.
What affects on my decision?
First of all, it is highly important to know about a brand of the product: read recommendations, learn friends' opinion.
An important thing in the selection of goods is advertising: analyze the last campaign, places of advertisement distribution.
One of the main attributes is, of course, a quality. Nobody wants to waste money on the product, which doesn't correspond to our wishes and expectations.
To sum up, the main orientation of my choice is an experience. I will save preference to proven brands.
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Last week we had a lecture with a guest,who told us about how to set up and develop your own business. Thus, I can draw a conclusion:
- good advertisement will bring new customers
- new cooperation offers more benefits
- creativity and innovations
- control your competitors in order to stay afloat
- follow the latest news in the world: every sphere of life might affect your business
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Peter Drucker
Returning to our main topic, I'm as a customer often choose a product, relying on several features.
What affects on my decision?
First of all, it is highly important to know about a brand of the product: read recommendations, learn friends' opinion.
An important thing in the selection of goods is advertising: analyze the last campaign, places of advertisement distribution.
One of the main attributes is, of course, a quality. Nobody wants to waste money on the product, which doesn't correspond to our wishes and expectations.
To sum up, the main orientation of my choice is an experience. I will save preference to proven brands.
_________________________________________________________________________________
Last week we had a lecture with a guest,who told us about how to set up and develop your own business. Thus, I can draw a conclusion:
- good advertisement will bring new customers
- new cooperation offers more benefits
- creativity and innovations
- control your competitors in order to stay afloat
- follow the latest news in the world: every sphere of life might affect your business
What is quality? Are there products e.g. Here in Finland which are not of good quality? Are people sometimes happy with poor quality?
ReplyDeleteQuality is the customers' perception of the value of the suppliers' work output(http://www.qualitydigest.com/html/qualitydef.html)
DeleteIn Russia interesting opinion exists, that various shopping malls and markets near Finnish-Russian border sell products with bad quality, especially for Russian tourists,because the majority of them believe in high quality of the product and flexible price.
Sometimes people can be happy with poor quality, because that product will have low price in the most cases. Customers believe that they save money, buying low quality products, however, for the most part this product won't be 'working' for a long time.