A market oriented company is one that offer/supply products to customers,oriented on their needs and wants.
Resources: http://businesscasestudies.co.uk/business-theory/operations/market-and-product-orientation.html#ixzz2BFL4X2VU
While a product oriented company focuses on its product and on the skills, knowledge and systems that support that product.
Nowadays successful companies realize the importance of both approaches. Product must be needful for customers,however,at the same time shouldn't be forgotten efficiency and quality of the product.
'Market orientation gets the right product - product orientation gets the product right'.
A good example of market oriented company is H&M.
H&M exists in 43 countries and employed around 94.000 people. It has 2629 stores all over the world.
A product is oriented on young and self-confident people, who wants look fashionable and stylish and at the same time pay less.
It always offers latest trends and renew their stores every month.
H&M has a very strong advertising system: guest-designer collaboration. For example, last month a famous editor of Japanese Vogue created her own collection of accessorize for it, or a famous and talented singer Lana Del Rey is the first face of current collection now.
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